1-day Live training
3.22.23 | 10-5pM
aRT oVATION hOTEL
1255 n pALM aVE, sARASOTA, fl 34236
$197
1-DAY LIVE WORKSHOP
Learn how to Grow Your Business Online
This training will teach you how to grow a business online in 2022. Attendees will learn how to attract their ideal customers, generate awareness, boost exposure, and increase sales.
The Digital Marketing Workshop is a 1-day training workshop held at the Art Ovation in Sarasota, FL.
The training is led by award-winning Digital Marketing CEO and Adjunct Professor at SCF, Amberly Bucci. She covers 6-lessons that covers the latest trends in online marketing.
Get inspired with actionable tips, case studies, and helpful tools to help build a marketing strategy.
- Digital Marketing Stratetgy
- Website Optimization
- Social Media
- Content Marketing
- SEO / Google
- Video Storytelling
Who is this workshop for?
-Marketers
-Entrepreneurs
-Small Business Owners
-Marketing Students
Anyone else who wants to sharpen their online marketing skills
Learn Cutting Edge Digital Marketing Strategies:
- Upgrade Your Skills
- Boost Website Traffic
- Connect with your Audience Online
- Increase Your Sales!
THE DETAILS:
- What? 1-day training workshop on digital marketing
- Where?: The Art Ovation, 1255 N Palm Ave, Sarasota, FL 34236
- When?: August 10, 2022 – 10-5pm
- Topics Covered: Digital Marketing Strategy, Website Optimization, Social Media, Content Marketing, SEO, Video Marketing, Local Marketing
- Cost: $197 – Includes 1 day ticket + lunch
Meet Your Trainer, Amberly
Amberly Bucci has helped hundreds of businesses grow and thrive online.
Amberly Bucci is an award-winning Digital Marketer, with a passion to help business owners + entrepreneurs leverage the power of the internet to take their sales to the next level.
MEET AMBERLY BUCCI
Amberly Bucci is an award-winning Digital Marketing Strategist located in Sarasota, FL. Since 2008, she has helped over 500+ businesses grow online and boost leads and sales. She specializes in SEO and Social Media Marketing, with a passion for the hospitality industry.
She is results-driven and has a large portfolio of successful digital marketing case studies. Her campaigns have been listed top in the country by U.S. Search Awards and Interactive Marketing Awards. She loves to help businesses of all sizes and industries tell their story, boost visibility, and attract new customers online,
Amberly has worked with large companies including Walt Disney World, Hilton, Marriott, Six Flags, and Samsung as well as numerous small local businesses around the U.S. and globe. She spent three years teaching English & Marketing courses to corporate executives and kids in South Korea.
She worked for years as a Senior Digital Marketing Strategist and Speaker at a top tourism digital marketing agency in New York. In 2018, she launched her own digital marketing agency helping clients 1:1 with their strategy and monthly campaigns.
Inspired to teach what she’s learned over the past 14 years, Amberly is also the Founder of The Digital Marketing Workshop, a live and virtual course teaching online marketing for small businesses.
In addition to running her two businesses, she is an Adjunct Professor at State College of Florida - Manatee County teaching Entrepreneurship, Personal Branding, and Social Media Marketing Classes.
In her free time, you can find her volunteering for local charities, eating Thai food, playing the piano, hanging with her adorable cat she adopted from Korea, or catching another beautiful Gulf of Mexico sunset!
Learn more at www.amberlybucci.com.
Amberly Bucci is a Digital Marketer, with a passion to help business owners + entrepreneurs leverage the power of the internet to take their sales to the next level.
WORKSHOP SCHEDULE
| TIME | TOPIC | |
|---|---|---|
| 9:30 - 10:00 | Registration Welcome! Seating and introductions. | |
| 10:00 - 10:30 | Website Optimization Turn your website into a lead generating machine. | |
| 10:30 - 1130 | Social Media Marketing Top 20 ways to boost your leads & sales w/ social media. | |
| 11:45 - 12:30 | Content Marketing Learn how to plan, create, and schedule your content marketing calendar. | |
| 12:30 - 1:30 | LUNCH | |
| 1:30 - 2:30 | Video Storytelling Leverage the power of video to skyrocket your exposure. | |
| 2:30 - 3:30 | Panelist Q&A Discover how to leverage the search engines to boost traffic and sales for your local business | |
| 3:45 - 4:45 | SEO (Google / Local Marketing) Discover how to leverage the search engines to boost traffic and sales for your local business | |
| 5:00 | Happy Hour on the Rooftop! |
WHAT YOU WILL LEARN
Digital Marketing Fundamentals
Learn the top digital marketing channels and how to create a Digital Marketing Strategy
We will cover:
- What is Digital Marketing?
- The Future of Digital Marketing
- Digital Marketing Platforms
- How to create a digital marketing strategy
When strategy and creativity combine, you have a winning mix. This session will cover a ton of valuable information so make sure you have your pen and notepad ready to take notes!
Website Optimization
Learn how to turn your website into a lead generating and sales machine on autopilot.
We will cover:
- Top elements of high converting websites
- Examples of landing pages that sell
- How to optimize your site for optimal User Experience (UX)
Your website is your best sales person! Learn the top
tips to optimizing your website to boost leads and sales.
Social Media Marketing
Top tips for Facebook, Instagram, YouTube, LinkedIn, Pinterest, & TikTok
Learn how to use a variety of social media channels to connect with your ideal customers, generate awareness and boost leads and sales! Learn tips for Facebook, Pinterest, LinkedIn, YouTube, Twitter, and Instagram. This session is full of tips, case studies, and tools to help your small business grow on social media. In this session, you will learn the steps to create a powerful social media marketing strategy for your business.
We will cover:
- How to create a social media marketing plan
- Content ideas
- How to boost engagement
- How to attract your ideal customers
- Tips for effective ads that actually bring results
(*Although this lessons does cover tips for each channel, this is more focused on growing your page and overall strategy. Looking for more of a deep-dive into how to run your pages, graphic tips, editable templates, social media contests, and more? Stay tuned for The Social Media Workshop 1.0
Content Marketing
How to Use Content To Attract Your Customers
Creating content consistently is one of the most powerful ways to attract attention to your brand. New to content creation? Looking to cut down on the time it takes to create content? Need a more streamlined content marketing workflow? This lesson is for you!
We will cover:
- Content ideas
- How to create, plan, and schedule your content
- The simple strategy to save you loads of time
- My favorite tools and resources for creating content that attracts your ideal audience
SEO
Learn how to rank high in the search engines, boost traffic, + increase leads & sales
This course will teach you how to leverage the power of Google to boost your sales! Most consumers go to a search engine first when they are looking to buy something. Is your business getting found high in Google? If you’re not doing SEO, you’re probably not ranking at the top.
Learn:
-What is SEO?
-The 3 Pillars of SEO
-Top tips to get your website to rank high in Google
Video Storytelling
Learn How to Boost Awareness for Your Business with Video
Video can help drive new traffic to your business. Video is an essential part of any business marketing strategy.
- The Power of YouTube
- Top Tips to Rank and Optimize Your Videos
- 20 Video Ideas for Your Business
Local Marketing
Learn how to promote your brick and mortar store online to boost foot traffic + online sales!
We will cover:
We will cover:- Google Maps & Google My Business
- Local Directories
- NAP’s
- Location Schema
Boost more foot traffic, or add an online store. Learn how to get your small local brick and mortar business found online in this lesson!
Local Marketing
Learn how to promote your brick and mortar store online to boost foot traffic + online sales!
We will cover:
- Google Maps & Google My Business
- Local Directories
- NAP’s
- Location Schema
Boost more foot traffic, or add an online store. Learn how to get your small local brick and mortar business found online in this lesson!