1-DAY DIGITAL MARKETING TRAINING WORKSHOP
to Help Local Businesses Grow Online
This training is designed to teach marketers and small business owners the latest trends in digital marketing. Attendees will learn how to use online marketing strategies to attract and connect with their ideal customers, generate awareness, boost exposure and increase sales.
Each session with cover tips, case studies, and helpful tools to help build your marketing strategy. Our goal is to inspire and empower businesses with actionable ideas that they can take and implement right away.
Topics include:
Social Media Marketing
SEO
Influencer Marketing
Video Marketing
Content Marketing
…and more!
Who is this conference for?
Marketers
Soloprenuers
Small Business Owners
Marketing Managers
1-Day Digital Marketing Training
The Digital Marketing Workshop will be a full-day event. Lunch will be served by PRIME (See menu). Happy hour is at 5pm if you would like to stay and network with the speakers and other attendees!
FOLLOW US
EVENT SPEAKERS
BRIANA LYONS
MEET BRIANA LYONS
Briana Lyons is the founder of The Yellow Note, a creative studio + lifestyle brand created to inspire connection and celebrate the everyday. What began as an online stationery and party goods shop in 2013 has since evolved into a multifaceted creative studio following the growth of Briana’s Instagram account, @theyellownote, where she shares inspiring yet approachable travel and home content with her growing audience of over 52,000 followers.
With a background in social work and a continuous desire to help others, Briana seeks to assist other businesses achieve success leveraging the power of Instagram and social media. Through The Yellow Note Creative, Briana and her husband Tom help to amplify brands and businesses by way of content creation, photography, social media strategy + consulting, and influencer marketing.
The Yellow Note has had the pleasure of working with brands including Lands' End, L.L.Bean, Brooks Brothers, Dooney & Bourke, J.K.Adams, Visit Catskills, Lake George Area, and more. Briana’s images and content have been seen in Country Living Magazine, Real Simple Magazine, One Kings Lane, and Family Circle Magazine, among others.
Raised in South Glens Falls, Briana graduated from Utica College with a Bachelor of Arts in Psychology, followed by obtaining a Master of Science in Gerontology from the University of Massachusetts Boston, and a Master of Social Work from the University at Albany.
For more information, visit www.theyellownote.com and www.glensfallsliving.com.
TOM LYONS
MEET TOM LYONS
A silent partner from the start, Briana’s husband Tom joined the business full-time in 2018. With two decades of operational and leadership experience in the senior living and healthcare industry spanning driving the bus to executive level management, Tom is an experienced professional with a proven track record of positive organizational and community leadership delivered through kindness, empathy, and accountability. He delivers a firm strategic understanding of the advantage of a balanced, contemporary approach to sales, marketing, and communications. He’s a bridge-builder, relationship cultivator, and enthusiastic organization and community advocate. Tom believes in the power of positive people, actions, follow-through, and gratitude.
Inspired by helping his wife grow her business, Tom has circled back to his creative roots through photography and writing by joining his wife full time with The Yellow Note. He’s had success growing his own Instagram account, @wheresthewagoneer, to over 14,000 followers. Applying his day-to-day operational business experience, Tom enjoys helping others convey their goals and mission in a positive and compelling way through social media.
Raised in Latham, Tom graduated from Hartwick College with a Bachelor of Arts in Psychology and holds a Master of Business Administration degree from the Sage Colleges.
Photographer. Blogger. Husband. Son. Volunteer. Board Member. Friend. Rescue dog Dad. 87’ Jeep Grand Wagoneer Pilot. Entrepreneur.
AMBERLY BUCCI
MEET AMBERLY BUCCI
Amberly Bucci is an award winning Digital Marketing Strategist located in Glens Falls, NY. Since 2008, she has helped over 500+ businesses grow online and boost leads and sales. She specializes in SEO and Social Media Marketing, with a passion for the hospitality industry.
She is results driven and has a large portfolio of successful digital marketing case studies. Her campaigns have been listed top in the country by U.S. Search Awards, Top SEO's and Interactive Marketing Awards. She loves to help businesses of all sizes and industries tell their story, boost visibility and attract new customers on the web, with a specialty in getting clients found in search and with advanced Facebook Advertising strategies.
Amberly has worked with large companies including Walt Disney World, Hilton, Marriott, Six Flags and Samsung as well as numerous small local mom and pop businesses. She spent three years teaching English & Marketing courses to corporate executives in South Korea. Most recently, she spent 7 years as a Senior Digital Marketing Strategist at Mannix Marketing, until she branched off on her own to start her own digital marketing agency.
Learn more at www.amberlybucci.com.
WORKSHOP SCHEDULE
| TIME | TOPIC | SPEAKER |
|---|---|---|
| Welcome: 10:00 - 10:30 | Welcome! C’mon in! Seating and Introductions | |
| Session 1: 10:45 - 11:30 | Top 20 Social Media Tips Latest tips for all your social platforms, Q&A | Amberly Bucci |
| Session 2: 1:45 - 2:45 | Precision Targeting Facebook & Instagram Advertising, Q&A | Amberly Bucci |
| Break: 2:45 - 3:00 | 15 Minute Break | |
| Session 3: 3:00 - 4:00 | Why Instagram? Instagram’s rapid rise and how to use it for your business, Q&A | Briana & Tom Lyons |
| Session 4: 4:00 - 5:00 | Influencer Marketing What it is, how it works, and why it’s important, Q&A | Briana & Tom Lyons |
| Networking: 5:00 - 6:00 | Happy Hour & Networking! |
Learn Digital Marketing:
- Upgrade Your Skills
- Boost Website Traffic
- Connect with your Audience
- Increase Your Sales
= $$$$$
WHAT YOU WILL LEARN
Social Media Marketing
20 tips for all your social platforms
Speaker: Amberly Bucci, @amberlybucci
Learn how to use a variety of social media channels to connect with your ideal customers, generate awareness and boost leads and sales! This session is full of tips, case studies, and tools to help your small business grow on social media. In this session, you will learn the steps to create a powerful social media marketing strategy for your business.
We will cover:
- How to create a social media marketing plan
- Content ideas
- How to boost engagement
- How to attract your ideal customers
Learn tips for Facebook, Pinterest, LinkedIn, YouTube, Twitter, and Instagram. When strategy and creativity combine, you have a winning mix. This session will cover a ton of valuable information so make sure you have your pen and notepad ready to take notes!
Precision Targeting
Facebook & Instagram Advertising
Speaker: Amberly Bucci, @amberlybucci
In this session, Amberly will discuss the power of precision targeting via Facebook and Instagram ads. Learn how to find, attract and connect with ideal customers for minimal ad spend compared to traditional advertising. Posting on Facebook and Instagram with no strategy or budget typically leads to minimal results. With the right strategy in place and just $10, your business can be seen in front of hundreds if not thousands of new potential customers. Many small businesses owners are not aware of the power of laser targeting their ideal customer. This session will teach you how to connect with potential customers based a variety of factors: past website visits, geographical region, engagement, interests, gender, birthdays, age and a number of other factors.
Amberly will share a number of tips and case studies to showcase how to get in front of your ideal customer via Facebook and Instagram ads. She’ll deep dive into custom audiences and retargeting to get the best bang for your buck with Facebook and Instagram ads.
Why Instagram?
Instagram’s rapid rise and how to use it for your business
Speakers: Tom Lyons and Bri Lyons, @wheresthewagoneer, @theyellownote, @glensfallsliving
While most know Facebook is still the predominant social media platform, Instagram continues to ride a wave of growing popularity across generations. This session will explore why Instagram has become so popular and more importantly, so engaging to it’s users. We’ll examine all of the compelling aspects of Instagram, but also share practical strategies that we’ve used to grow our accounts, including what and when to post, what to say, what to avoid and how to grow. We’ll also cover the ROI of Instagram; is it worth it? The modern top-of-mind marketing strategy, Instagram is rapidly becoming the virtual storefront for small and large businesses alike. Let’s make sure that first impression is a great one and give them an experience they’ll stick around for.
Influencer Marketing
What it is, how it works, and why it’s important
Speakers: Tom Lyons and Bri Lyons, @wheresthewagoneer, @theyellownote, @glensfallsliving
Get the inside scoop from Briana and Tom. What exactly is this “influencer” thing all about? Is this for real? Does it work? Influencer campaigns have quickly gained traction and are finding a permanent place in the budgets of business of all sizes as part of a well-balanced marketing strategy. It may sound new, but the foundation lies in the most tried and true approach of them all – word of mouth and trust. This session will explore the definition of influencer marketing; who they are, where to find them, how to work with them, and most importantly – finding the right fit that will elevate your brand. We’ll discuss establishing expectations, deliverables and how to measure success with an influencer. It can be daunting to consider something new, but it doesn’t have to be. You just have to know what to look for and have a plan. We’ve got you covered.
The Shift of Video
Speakers: Todd Bailey, @todd_r_bailey,
With the rise of video storytelling and the public consumption of video, Todd Bailey will guide you through some practical ways to fulfill your marketing and business objectives by leveraging the power of video.
We’ll cover new and exciting ways to excite your staff, clients and customers with meaningful strategic messages that strengthen relationships and produces results.
Content
Speakers: Rebecca Vertucci, @instagram-name,
<ADD REBECCA’s BLURB) With the rise of video storytelling and the public consumption of video, Todd Bailey will guide you through some practical ways to fulfill your marketing and business objectives by leveraging the power of video.
We’ll cover new and exciting ways to excite your staff, clients and customers with meaningful strategic messages that strengthen relationships and produces results.
RESERVE YOUR SEAT
Tickets are $149. Space is limited, purchase your tickets today!
EVENT SPEAKERS
Todd Bailey
MEET BRIANA LYONS
Briana Lyons is the founder of The Yellow Note, a creative studio + lifestyle brand created to inspire connection and celebrate the everyday. What began as an online stationery and party goods shop in 2013 has since evolved into a multifaceted creative studio following the growth of Briana’s Instagram account, @theyellownote, where she shares inspiring yet approachable travel and home content with her growing audience of over 52,000 followers.
With a background in social work and a continuous desire to help others, Briana seeks to assist other businesses achieve success leveraging the power of Instagram and social media. Through The Yellow Note Creative, Briana and her husband Tom help to amplify brands and businesses by way of content creation, photography, social media strategy + consulting, and influencer marketing.
The Yellow Note has had the pleasure of working with brands including Lands' End, L.L.Bean, Brooks Brothers, Dooney & Bourke, J.K.Adams, Visit Catskills, Lake George Area, and more. Briana’s images and content have been seen in Country Living Magazine, Real Simple Magazine, One Kings Lane, and Family Circle Magazine, among others.
Raised in South Glens Falls, Briana graduated from Utica College with a Bachelor of Arts in Psychology, followed by obtaining a Master of Science in Gerontology from the University of Massachusetts Boston, and a Master of Social Work from the University at Albany.
For more information, visit www.theyellownote.com and www.glensfallsliving.com.
Rebecca Vertucci
MEET TOM LYONS
A silent partner from the start, Briana’s husband Tom joined the business full-time in 2018. With two decades of operational and leadership experience in the senior living and healthcare industry spanning driving the bus to executive level management, Tom is an experienced professional with a proven track record of positive organizational and community leadership delivered through kindness, empathy, and accountability. He delivers a firm strategic understanding of the advantage of a balanced, contemporary approach to sales, marketing, and communications. He’s a bridge-builder, relationship cultivator, and enthusiastic organization and community advocate. Tom believes in the power of positive people, actions, follow-through, and gratitude.
Inspired by helping his wife grow her business, Tom has circled back to his creative roots through photography and writing by joining his wife full time with The Yellow Note. He’s had success growing his own Instagram account, @wheresthewagoneer, to over 14,000 followers. Applying his day-to-day operational business experience, Tom enjoys helping others convey their goals and mission in a positive and compelling way through social media.
Raised in Latham, Tom graduated from Hartwick College with a Bachelor of Arts in Psychology and holds a Master of Business Administration degree from the Sage Colleges.
Photographer. Blogger. Husband. Son. Volunteer. Board Member. Friend. Rescue dog Dad. 87’ Jeep Grand Wagoneer Pilot. Entrepreneur.
AMBERLY BUCCI
MEET AMBERLY BUCCI
Amberly Bucci is an award winning Digital Marketing Strategist located in Glens Falls, NY. Since 2008, she has helped over 500+ businesses grow online and boost leads and sales. She specializes in SEO and Social Media Marketing, with a passion for the hospitality industry.
She is results driven and has a large portfolio of successful digital marketing case studies. Her campaigns have been listed top in the country by U.S. Search Awards, Top SEO's and Interactive Marketing Awards. She loves to help businesses of all sizes and industries tell their story, boost visibility and attract new customers on the web, with a specialty in getting clients found in search and with advanced Facebook Advertising strategies.
Amberly has worked with large companies including Walt Disney World, Hilton, Marriott, Six Flags and Samsung as well as numerous small local mom and pop businesses. She spent three years teaching English & Marketing courses to corporate executives in South Korea. Most recently, she spent 7 years as a Senior Digital Marketing Strategist at Mannix Marketing, until she branched off on her own to start her own digital marketing agency.
Learn more at www.amberlybucci.com.